Lacquers, lotions, trends or treatment, today's hand and foot care market provides opportunities galore to care for the extremities that serve us so well. Not only do our nails, hands, and feet merit attention, after all, they see us through countless hours of working, walking, running, typing and texting, but innovative products on the market offer value-added benefits, including moisturizing, anti-aging formulations, antibacterial protection, and fashionable, safe, colors and finishes.
According to Euromonitor, the retail value of the global market for nail products, which includes nailvarnishes, enamels, nail varnish removers, treatments, home manicure products, including cuticle softeners and nail strengtheners, reached $4.9 billion in 2010, with hand care products, including hand moisturizers, emollients, and soothers and hydrators for skin prone to redness, irritation, or eczema, reaching $2.3 billion. Nail products in the US reached $800 million in retail value, and US hand care products were valued at $110 million.
Euromonitor notes that nail polish was the fastest growing category in the sector, registering 8% current value growth in 2009, an improvement on the 7% growth in the previous year. In addition, the DIY (do it yourself) trend helped drive 9% value growth in nail care products in 2009. Budget conscious consumers continue to give themselves manicures and pedicures at home, while nail polishes continue to benefit from new launches. According to Euromonitor, as a result of the growth in sales, nail products also saw a flurry of company activity, with, Coty acquiring the OPI nail polish brand.
The idea of repair and healthy hands, nails, and feet has also impacted manufacturing today, with an emphasis placed not only on fashion, but healthy ingredients as well. Prestige or mass, portability for purse or travel, creams, lotions, or gels, caring for the skin on hands and feet, as well as the nails themselves, has become as important, if not more so, than fashion colors on fingertips or toes. Products today offer repairing, anti-inflammatory properties, revitalizing, aromatherapy, antioxidant protection, and breakthroughs designed to fade pigmentation, discoloration, and age spots.
The handy, pebble shaped dispenser of the new eos™ Hand Lotion makes it a convenient and easy to use treatment for hands. It is infused with moisturizing shea butter and oat extract, antioxidants, essential nutrients, and Vitamins C and E. The product is available in 97% natural everyday, as well as cucumber formulas, for normal to dry skin. Key ingredients include aloe, to soothe, moisturize and heal; oat, to protect delicate, dry, sensitive or irritated skin; shea butter, to soften and nourish; and Vitamins E and C, to rejuvenate and hydrate the skin.
The formulas are paraben-free, not tested on animals, non-greasy, and fast absorbing. The brand, eos™, which stands for evolution of smooth™, is available at major retailers, as well as www.drugstore.com, and www.Evolutionofsmooth.com, and also offers a selection of Hand and Body Lotions, Organic Lip Balm Spheres, and Ultra Moisturizing Shave Cream. The pebble shaped, purse size hand lotion, retails for $3.99.
The Dr.'s Remedy brand, which began selling nail polish enriched with naturally occurring antifungal ingredients, and vitamins and proteins known to help with nail discoloration, in 2006, has created a line of polishes free of toxins. The creation of two New York-based podiatrists, Dr. Adam Cirlincione and Dr. William Spielfogel, Dr.'s Remedy offers Enriched Nail Polish featuring Tea Tree Oil, Garlic Bulb extract, Wheat Protein and Vitamins C and E. It is said to be the first nail polish on the market that is approved by the American Podiatric Medical Association, and is offered in many podiatrists' offices across the nation.
The line is free of toluene, DBP, and formaldehyde and is enriched with wheat protein, to strengthen nails. The Tea Tree Oil and garlic bulb extract act as natural anti-fungal ingredients, and an array of eleven richly pigmented shades, including Blissful Bronze, Nurture Nude Pink, and Balance Brick, make the line fashion forward, as well as healthy. AdWill Labs, Inc., which provides the Dr.'s Remedy line, has also launched a non-acetone Enriched Nail Polish Remover, as well as Dr.'s Remedy® Caress Cuticle Oil, for stronger, healthier cuticles, and Dr.'s Remedy Hydrating Treatment, a clear coat treatment to add moisture to dry, brittle nails. Dr.'s Remedy Enriched Nail Polish is available for $16 online.
Nia 24®, which launched a line of skin care products featuring its exclusive Pro-Niacin® molecule, has released a new anti-aging product designed for the hands, chest, and shoulders. Nia 24® Sun Damage Repair for Décolletage and Hands, which retails for $55, delivers moisture, improves the appearance of photo-damage on the décolletage, shoulders, and hands, areas which women know tend to reveal one's age, and target the skin in those areas to improve smoothness, texture and tone.
Nia 24's Pro-Niacin® molecule has been shown to improve texture, and reduce hyperpigmentation with continued use. It is also designed to promote skin cell generation and stimulate the release of Leptin, known to activate the skin's natural wound healing response, resulting in a strengthened skin barrier and increased integrity of the skin. Other features include a complex of licorice, mulberry, and bearberry extract; white tea, to neutralize free radical activity; squalane, an olive derivative for lasting hydration; borage oil, to condition; and Pro-Vitamin B5, to nourish and protect the delicate skin on hands and décolletage.
Bare Foot Repair by Freeman is a complete range of products specially created to meet the female shoe fanatic's need. The solution-oriented line offers formulations that combine active ingredients with natural botanicals and refreshing fragrances to address such common female foot care needs as pain, cracked heels, and calluses. Bare Foot Lavender & Mint Healing Foot Cream, one of a power-packed duo featuring peppermint oil, to soothe and nourish the skin, and lavender oil, for antiseptic properties and anti-inflammatory benefits, works to improve skin tone and elasticity.
Bare Foot Lavender & Mint Nourishing Hand and Cuticle Cream is a rich cream formulated with vitamins, grape seed extract, and shea butter, to moisturize and rejuvenate dry skin. Each of the products retails for $3.79, and joins a collection of Freeman products that include Bare Foot Repair for Cracked Heels, Bare Foot Repair for Pain Relief, Bare Foot Repair for Callus Softening, and other products from Freeman Beauty.
Goldfaden is featuring a hand cream that helps to fade pigmentation, discoloration, and age spots on the hands. Called Hands-On, the product offers anti-aging ingredients including acetyl glucosamine,nicatinamide, CoQ10, and retinol, along with Red Tea, a potent antioxidant, which hydrates the skin.
The product is designed to leave hands lighter and softer, aid in minimizing the appearance of sun damage, and provide protection for hands for individuals who spend time outside in the elements. Acetyl glucosamine helps with lubrication of the skin, while nicatinamide, a form of Vitamin B, aids in reducing inflammation of the skin. Organic Red Tea, with Vitamins A, C, and E helps to resurface, protect, and brighten the skin. Dr. Goldfaden's progressive hand treatment is a dermatologist-developed anti-age, and anti-pigmentation hand treatment, and one of a line of preventative and restorative skin care products from Goldfaden Skincare, since 1967. The Hands-On Hand Cream retails for $75.
Essie's Spring collection takes its inspiration from classic French style, with retro pastels offering opaque coverage with bright, feminine color. The new collection provides a different spin on neutral, with colors like French Affair, an innocent pink; Coat Azure, Parisian blue; Sand Tropez; and Kisses & Bises, all paying homage to 1960s Grench glamour.
The Essie brand, which offers more than 250 nail colors, plus care and treatment products, features nailpolish that is 3-free, meaning it contains no formaldehyde, DBP or toluene. Each shade retails for $8.
Orly's latest collection for Summer takes its inspiration from the free-spirited attitudes of the iconic pinup girls, with vibrant, feminine color, jewel-toned glitters and feminine crèmes. The Pinup Collection offers shades bring a sense of summer fun and confidence to fingertips and toes.
Orly Pinup Lacquers retail for $7.50 each, and are available in Va Va Voom, a pink neon crème; Here Comes Trouble, sparkle green; Coquette Cutie, a coral crème; and Bubbly Bombshell, purple glitter. Each shade in the Orly palette is free of DBP, formaldehyde, and toluene.
Fashion and a fast-drying formula are the hallmarks of the new Wet n Wild® Fast Dry Nail Colors that dry in 60 seconds. The innovative collection features cutting-edge colors, quick-drying formulations, and ManiCurve™ Brush, designed with a flat rod for even liquid dispersion and a rounded bristle tip to hug nailcurves, for ease of application and streak-free shine.
The formulation, which features one-coat coverage, is free of formaldehyde, toluene, and phthalates, and is available in new shades of vivid color named after favorite television shows. There's Everybody Loves Redmond, The Gold and The Beautiful, Teal of Fortune, Saved by the Blue, How I Met Your Magenta, Silvivor, and Sage in the City. Each retails for $1.99 and is available at mass retailers and drug stores nationwide.
Hands of Hope, by Philosophy, an intense moisture hand and cuticle cream formulated to help provide long-lasting moisture, softer hands, and improved skin smoothness, is a quick absorbing formulation, that restores moisture and protects the hands. Created to soften and protect hands and cuticles, the non-greasy formula contains shea butter, sweet almond oil, meadowfoam and sunflower oil, as well as rice bran oil, to protect and soothe.
The 4 oz size retails for $18 and the 1 oz. is $10. Hands of Hope, by Philosophy is a gentle, hydrating cream that may be applied liberally, and is designed to give long lasting moisture for hands and cuticles.
Gehwol Med® Salve for Cracked Skin is one of a number of treatment products from the Gehwol brand, of Germany, designed to protect the skin and allow it to regain its natural elasticity and resistance. The salve contains lanolin, vaseline, zinc oxide, panthenol, lavender oil, eucalyptus oil, menthol, camphor, oil of rosemary, and bisabolol, which combine to combat cracked skin and inflammation, particularly on the dry and brittle skin of the feet.
Bisabolol and panthenol in the formulation, help clear up small cracks in the skin and stimulate blood flow to the skin with oils of eucalyptus, lavender, rosemary and camphor. Menthol cools and refreshes and zinc oxide has a mildly disinfectant effect. The salve retails for $11, 2.6 oz, and $40.50, for 15.50 oz. The brand also features Gehwol Med® Protective and Moisturizing Nail and Skin Oil, with wheat germ and panthenol, to care for and protect the skin and nails, and clotrimazole to help prevent athlete's foot. The product is said to improve the appearance and flexibility of broken nails, as well as prevent inflammation and leave skin elastic and beautiful. It retails for $12.50, for .5 oz.
In addition, Gehwol Nail Softener, with bisabolol and ethanolamine, is designed to make hard nails more flexible and help prevent them from growing inward. The product softens the skin beneath the nail and in the nail fold, while bisabolol prevents redness and irritation, and smoothes the cuticles. Gehwol NailSoftener retails for $10, .5 oz.
Yes To Carrots Intense Repair Hand Cream is part of Yes To's new Intense Repair collection, formulated with a blend of ingredients to soothe, pamper, and soften hands. The 99% natural yes To Carrots Repair Hand Cream begins with a formula of Allantoin to provide serious skin protection, and adds soyphytosterols to retain moisture and reduce inflammation, natural oil to moisturize extra dry skin, and organic carrots, to protect the skin from external effects.
The organic carrots are rich in beta-carotene, a natural form of Vitamin A, and the antioxidant properties protect skin from environmental stresses, while nourishing and maintaining softness and glow. In addition, soybean relieves dry and itchy skin, as soy phytosterols retain moisture and strengthen the skin's barrier within 28 days. The allantoin is an active ingredient derived from the comfrey plant, that helps draw moisture into the skin to prevent chafed and chapped skin, while it relieve dryness. The Intense Repair Hand Cream, which is paraben-free and contains no petroleum, should be massaged into hands in a gentle, circular motion, to relieve dry skin. It retails for $8.99. In addition to the product's 99% natural formula, the brand supports the Yes To Carrots Seed Fund, a non-profit organization which helps make a difference in children's lives through the cultivation of school gardens.
Fusion Brands' Clean™ Bath & Body Line has just introduced an innovative Anti-Bacterial Moisturizing Hand Cream with SafetyDerm® Technology. The product is said to deliver up to four-hour persistence against bacteria, and is both a hand sanitizer and an intense moisturizer. Fusion Brands, Inc., the creators of the Clean™ Perfume line, have introduced Clean anti-Bacterial Moisturizing Hand Cream as a new innovation in the hand sanitizing category.
The product's SafetyDerm® technology features Benzethonium Chloride, suspended in white wax that bonds to the skin to form a protective barrier. The product has been clinically tested to prevent bacteria from transferring to and from skin even after contact, helping to reduce germ contamination between regular hand washing. Unlike alcohol-based hand sanitizers, which may diminish the skin's natural moisture barrier, the hydrating properties of this sanitizer-cream hybrid absorbs quickly into the skin to keep the hand's barrier function intact. The product contains no alcohol, triclosan, sulfates, propylene glycol, mineral oil, artificial colors or dyes, and contains no animal ingredients or harsh chemicals. Clean Anti-Bacterial Moisturizing Hand Cream is available in three scents, Clean Original, Clean Ultimate, and Clean Shower Fresh, for $18 each.
Coupled with anti-aging, moisturizing, and protective properties, hand and foot care continues to meld fashion colors and style, with health care benefits. It remains a category that is refreshed by innovation, yet relied upon to provide steadfast results for the digits that do us proud each day.
Clearly, the category's growth, which Euromonitor confirms has been abetted by the Do It Yourself trend, category innovation, and new business activity, is an area that remains simultaneously quotidian and luxurious, owing, as it does, to the importance placed on extremities that lead us through our daily lives, and add some color and freshness to every step and gesture. Portable, medicinal, or spot-on fashion, hand and foot care adds polish to beauty and health regimes, from tips to toes.