Introduction
Lacquers, lotions, trends or
treatment, today's hand and foot care market
provides opportunities galore to care for the extremities that serve us so
well. Not only do our nails, hands, and feet merit attention, after all, they
see us through countless hours of working, walking, running, typing and
texting, but innovative products on the market offer value-added benefits,
including moisturizing, anti-aging formulations, antibacterial protection, and fashionable,
safe, colors and finishes.
According to Euromonitor, the
retail value of the global market for nail products, which includes nailvarnishes, enamels, nail varnish removers, treatments, home manicure products,
including cuticle softeners and nail strengtheners, reached $4.9 billion in 2010, with hand
care products, including hand moisturizers, emollients, and soothers and
hydrators for skin prone to redness, irritation, or eczema, reaching $2.3
billion. Nail products
in the US reached $800 million in retail value, and US hand care products
were valued at $110 million.
Euromonitor notes that nail polish was
the fastest growing category in the sector, registering 8% current value
growth in 2009, an improvement on the 7% growth in the previous year. In
addition, the DIY (do it yourself) trend helped drive 9% value growth in nail care products in 2009. Budget conscious consumers continue
to give themselves manicures and pedicures at home, while nail polishes continue
to benefit from new launches. According to Euromonitor, as a result of the
growth in sales, nail products
also saw a flurry of company activity, with, Coty acquiring the OPI nail polish brand.
The idea of repair and healthy
hands, nails, and feet has also impacted manufacturing today, with an emphasis
placed not only on fashion, but healthy ingredients as well. Prestige or
mass, portability for purse or travel, creams, lotions, or gels, caring for
the skin on hands and feet, as well as the nails themselves, has become as
important, if not more so, than fashion colors on fingertips or toes.
Products today offer repairing, anti-inflammatory properties, revitalizing,
aromatherapy, antioxidant protection, and breakthroughs designed to fade
pigmentation, discoloration, and age spots.
The handy, pebble shaped dispenser
of the new eos™ Hand Lotion makes it a convenient and easy to use treatment
for hands. It is infused with moisturizing shea butter and oat extract,
antioxidants, essential nutrients, and Vitamins C and E. The product is available
in 97% natural everyday, as well as cucumber formulas, for normal to dry
skin. Key ingredients include aloe, to soothe, moisturize and heal; oat, to
protect delicate, dry, sensitive or irritated skin; shea butter, to soften
and nourish; and Vitamins E and C, to rejuvenate and hydrate the skin.
The formulas are paraben-free, not
tested on animals, non-greasy, and fast absorbing. The brand, eos™, which
stands for evolution of smooth™, is available at major retailers, as well as
www.drugstore.com, and www.Evolutionofsmooth.com, and also offers a selection
of Hand and Body Lotions, Organic Lip Balm Spheres, and Ultra Moisturizing
Shave Cream. The pebble shaped, purse size hand lotion, retails for $3.99.
The Dr.'s Remedy brand, which
began selling nail polish
enriched with naturally occurring antifungal ingredients, and vitamins and
proteins known to help with nail discoloration,
in 2006, has created a line of polishes free of toxins. The creation of two New
York-based podiatrists, Dr. Adam Cirlincione and Dr. William Spielfogel,
Dr.'s Remedy offers Enriched Nail Polish
featuring Tea Tree Oil, Garlic Bulb extract, Wheat Protein and Vitamins C and
E. It is said to be the first nail polish
on the market that is approved by the American Podiatric Medical Association,
and is offered in many podiatrists' offices across the nation.
The line is free of toluene, DBP,
and formaldehyde and is enriched with wheat protein, to strengthen nails.
The Tea Tree Oil and garlic bulb extract act as natural anti-fungal
ingredients, and an array of eleven richly pigmented shades, including
Blissful Bronze, Nurture Nude Pink, and Balance Brick, make the line fashion
forward, as well as healthy. AdWill Labs, Inc., which provides the Dr.'s
Remedy line, has also launched a non-acetone Enriched Nail Polish Remover, as well as Dr.'s Remedy® Caress Cuticle
Oil, for stronger, healthier cuticles, and Dr.'s Remedy Hydrating Treatment,
a clear coat treatment to add moisture to dry, brittle nails. Dr.'s Remedy
Enriched Nail Polish
is available for $16 online.
Nia 24®, which launched a line of
skin care products featuring its exclusive Pro-Niacin® molecule,
has released a new anti-aging product designed for the hands, chest, and shoulders. Nia
24® Sun Damage Repair for Décolletage and Hands, which retails for $55,
delivers moisture, improves the appearance of photo-damage on the
décolletage, shoulders, and hands, areas which women know tend to reveal
one's age, and target the skin in those areas to improve smoothness, texture
and tone.
Nia 24's Pro-Niacin® molecule has
been shown to improve texture, and reduce hyperpigmentation with continued
use. It is also designed to promote skin cell generation and stimulate the
release of Leptin, known to activate the skin's natural wound healing
response, resulting in a strengthened skin barrier and increased integrity of
the skin. Other features include a complex of licorice, mulberry, and
bearberry extract; white tea, to neutralize free radical activity; squalane, an
olive derivative for lasting hydration; borage oil, to condition; and
Pro-Vitamin B5, to nourish and protect the delicate skin on hands and
décolletage.
Bare Foot Repair by Freeman is a
complete range of products specially created to meet the female shoe
fanatic's need. The solution-oriented line offers formulations that combine
active ingredients with natural botanicals and refreshing fragrances to
address such common female foot care needs
as pain, cracked heels, and calluses. Bare Foot Lavender & Mint Healing
Foot Cream, one of a power-packed duo featuring peppermint oil, to soothe and
nourish the skin, and lavender oil, for antiseptic properties and
anti-inflammatory benefits, works to improve skin tone and elasticity.
Bare Foot Lavender & Mint
Nourishing Hand and Cuticle Cream is a rich cream formulated with vitamins,
grape seed extract, and shea butter, to moisturize and rejuvenate dry skin.
Each of the products retails for $3.79, and joins a collection of Freeman
products that include Bare Foot Repair for Cracked Heels, Bare Foot Repair
for Pain Relief, Bare Foot Repair for Callus Softening, and other products
from Freeman Beauty.
Goldfaden is featuring a hand
cream that helps to fade pigmentation, discoloration, and age spots on the
hands. Called Hands-On, the product offers anti-aging ingredients including acetyl glucosamine,nicatinamide,
CoQ10, and retinol, along
with Red Tea, a potent antioxidant, which hydrates the skin.
The product is designed to leave
hands lighter and softer, aid in minimizing the appearance of sun damage, and
provide protection for hands for individuals who spend time outside in the
elements. Acetyl glucosamine helps
with lubrication of the skin, while nicatinamide, a form of Vitamin B, aids
in reducing inflammation of the skin. Organic Red Tea, with Vitamins A, C,
and E helps to resurface, protect, and brighten the skin. Dr. Goldfaden's
progressive hand treatment is a dermatologist-developed anti-age, and
anti-pigmentation hand treatment, and one of a line of preventative and
restorative skin care products from Goldfaden Skincare, since 1967. The
Hands-On Hand Cream retails for $75.
Essie's Spring collection takes
its inspiration from classic French style, with retro pastels offering opaque
coverage with bright, feminine color. The new collection provides a different
spin on neutral, with colors like French Affair, an innocent pink; Coat
Azure, Parisian blue; Sand Tropez;
and Kisses & Bises, all paying homage to 1960s Grench glamour.
The Essie brand, which offers more
than 250 nail colors,
plus care and treatment products, features nailpolish that is 3-free, meaning it contains no formaldehyde, DBP
or toluene. Each
shade retails for $8.
Orly's latest collection for
Summer takes its inspiration from the free-spirited attitudes of the iconic
pinup girls, with vibrant, feminine color, jewel-toned glitters and feminine
crèmes. The Pinup Collection offers shades bring a sense of summer fun and
confidence to fingertips and toes.
Orly Pinup Lacquers retail for
$7.50 each, and are available in Va Va Voom, a pink neon crème; Here Comes
Trouble, sparkle green; Coquette Cutie, a coral crème; and Bubbly Bombshell, purple
glitter. Each shade in the Orly palette is free of DBP, formaldehyde, and
toluene.
Fashion and a fast-drying formula
are the hallmarks of the new Wet n Wild® Fast Dry Nail Colors that dry in 60 seconds. The innovative collection
features cutting-edge colors, quick-drying formulations, and ManiCurve™
Brush, designed with a flat rod for even liquid dispersion and a rounded
bristle tip to hug nailcurves,
for ease of application and streak-free shine.
The formulation, which features
one-coat coverage, is free of formaldehyde, toluene, and phthalates, and is
available in new shades of vivid color named after favorite television shows.
There's Everybody Loves Redmond, The Gold and The
Beautiful, Teal of Fortune, Saved by the Blue, How I Met Your Magenta,
Silvivor, and Sage in the City. Each retails for $1.99 and is available at
mass retailers and drug stores nationwide.
Hands of Hope, by Philosophy, an
intense moisture hand and cuticle cream formulated to help provide
long-lasting moisture, softer hands, and improved skin smoothness, is a quick
absorbing formulation, that restores moisture and protects the hands. Created
to soften and protect hands and cuticles, the non-greasy formula contains
shea butter, sweet almond oil, meadowfoam and sunflower oil, as well as rice
bran oil, to protect and soothe.
The 4 oz size retails for $18 and
the 1 oz. is $10. Hands of Hope, by Philosophy is a gentle, hydrating cream
that may be applied liberally, and is designed to give long lasting moisture
for hands and cuticles.
Gehwol Med® Salve for Cracked Skin
is one of a number of treatment products from the Gehwol brand, of Germany,
designed to protect the skin and allow it to regain its natural elasticity
and resistance. The salve contains lanolin, vaseline, zinc oxide, panthenol, lavender
oil, eucalyptus oil, menthol, camphor, oil
of rosemary, and bisabolol, which
combine to combat cracked skin and inflammation, particularly on the dry and
brittle skin of the feet.
Bisabolol and panthenol in
the formulation, help clear up small cracks in the skin and stimulate blood
flow to the skin with oils of eucalyptus, lavender, rosemary and camphor. Menthol cools
and refreshes and zinc oxide has
a mildly disinfectant effect. The salve retails for $11, 2.6 oz, and $40.50,
for 15.50 oz. The brand also features Gehwol Med® Protective and Moisturizing Nail and Skin Oil, with wheat germ and panthenol, to care for
and protect the skin and nails, and clotrimazole to
help prevent athlete's foot. The product is said to improve the appearance
and flexibility of broken nails, as well as prevent inflammation and leave
skin elastic and beautiful. It retails for $12.50, for .5 oz.
In addition, Gehwol Nail Softener, with bisabolol and ethanolamine, is
designed to make hard nails more flexible and help prevent them from growing
inward. The product softens the skin beneath the nail and in the nail fold,
while bisabolol prevents redness and irritation, and smoothes the cuticles.
Gehwol NailSoftener
retails for $10, .5 oz.
Yes To Carrots Intense Repair Hand
Cream is part of Yes To's new Intense Repair collection, formulated with a
blend of ingredients to soothe, pamper, and soften hands. The 99% natural yes
To Carrots Repair Hand Cream begins with a formula of Allantoin to
provide serious skin protection, and adds soyphytosterols to
retain moisture and reduce inflammation, natural oil to moisturize extra dry
skin, and organic carrots, to protect the skin from external effects.
The organic carrots are rich in
beta-carotene, a natural form of Vitamin A, and the antioxidant properties
protect skin from environmental stresses, while nourishing and maintaining
softness and glow. In addition, soybean relieves dry and itchy skin, as soy phytosterols retain
moisture and strengthen the skin's barrier within 28 days. The allantoin is
an active ingredient derived from the comfrey plant, that helps draw moisture
into the skin to prevent chafed and chapped skin, while it relieve dryness.
The Intense Repair Hand Cream, which is paraben-free and contains no
petroleum, should be massaged into hands in a gentle, circular motion, to
relieve dry skin. It retails for $8.99. In addition to the product's 99%
natural formula, the brand supports the Yes To Carrots Seed Fund, a
non-profit organization which helps make a difference in children's lives
through the cultivation of school gardens.
Fusion Brands' Clean™ Bath &
Body Line has just introduced an innovative Anti-Bacterial Moisturizing Hand
Cream with SafetyDerm® Technology. The product is said to deliver up to
four-hour persistence against bacteria, and is both a hand sanitizer and an
intense moisturizer. Fusion Brands, Inc., the creators of the Clean™ Perfume
line, have introduced Clean anti-Bacterial Moisturizing Hand Cream as a new
innovation in the hand sanitizing category.
The product's SafetyDerm®
technology features Benzethonium Chloride, suspended
in white wax that bonds to the skin to form a protective barrier. The product
has been clinically tested to prevent bacteria from transferring to and from
skin even after contact, helping to reduce germ contamination between regular
hand washing. Unlike alcohol-based hand
sanitizers, which may diminish the skin's natural moisture barrier, the
hydrating properties of this sanitizer-cream hybrid absorbs quickly into the
skin to keep the hand's barrier function intact. The product contains no alcohol, triclosan, sulfates, propylene glycol, mineral oil, artificial
colors or dyes, and contains no animal ingredients or harsh chemicals. Clean
Anti-Bacterial Moisturizing Hand Cream is available in three scents, Clean
Original, Clean Ultimate, and Clean Shower Fresh,
for $18 each.
Coupled with anti-aging,
moisturizing, and protective properties, hand and foot care continues to meld
fashion colors and style, with health care benefits. It remains a category
that is refreshed by innovation, yet relied upon to provide steadfast results
for the digits that do us proud each day.
Clearly, the category's growth,
which Euromonitor confirms has been abetted by the Do It Yourself trend,
category innovation, and new business activity, is an area that remains
simultaneously quotidian and luxurious, owing, as it does, to the importance
placed on extremities that lead us through our daily lives, and add some
color and freshness to every step and gesture. Portable, medicinal, or
spot-on fashion, hand and foot care adds polish to beauty and health regimes,
from tips to toes.
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Minggu, 22 Januari 2012
Nails, Hands and Feet – Trends & Treatment
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